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In-Store Promotions

Case Study:

Re-branding/Re-launch of a Feminine Care line in 400 stores

POS stored and distributed by Tern Rand

Store staff briefed on the re-launch by the merchandiser

POS and Leaflets merchandised

Product re-merchandised

Shop-floor line audit

Shelf fill

Pictures of the completed section in a sample number of stores published to the client via the Internet

Audit and completion confirmed via IVR system

Merchandiser Provides:

Active selling (placing the product in the consumer’s hands)

Point of information for the product and brand

Targeting the correct consumer profile

POS construction and application

Dual Sales role

Leaflet merchandising

A means to move the product & brand from the shelf into the potential consumers path

Tern Rand Can Also Provide:

Storage of POS

Distribution of POS

Link in-store promotions to sampling and active selling

Photographic evidence of work completed

Click Here to make an appointment

 

 

 

 

 

 

 

 

 

 

 

 

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