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Sampling/Leaflets

 

Case Study:

 

Based in the main foyer of a large multiple retailer

Merchandiser had a dual role: Launching a new magazine product while re-launching/selling a popular Daily newspaper

Free sample copies given away in 200 stores by merchandisers

Actively selling Daily Newspaper and highlighting the offers and promotions surrounding the brand

Pictures of the completed section in a sample number of stores published to the client via the Internet

Completion confirmed via IVR system

Merchandiser Provides:

Line/Product audit

Shelf-fill

Merchandise refresh

POS construction and application

Leaflet merchandising

Real-Time feedback for the client

Tern Rand Can Also Provide:

Household leaflet and sample drops

Multi-location sampling

Demonstration work to end-users

Technical Demonstrations

Pubs, Bars and Clubs sampling and leafleting

Storage of all sampling materials and leaflets

Photographic evidence of work completed

Replenishment of fixed leaflet stands in all locations

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